Events

Marketing 101

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.

 

Fee: No Cost

Register Now

Event Date November, 11

Event Time 3:00am - 5:00am

Share With Friends

Other Events You May Like

June 24
Area Business Events

NETWORKING FOR PROFITS

We all agree that if you could easily attract a lot of your ideal clients, your success would be assured. Most of you have no problem delivering your products or services. Getting Client IS the Challenge. By the way, this IS the biggest challenge for ALL businesses, from the “Mom & Pop” to MICROSOFT (I name MICROSOFT because we have worked with them as well). Then how do you do that? The easiest and simplest way is to discover and master…
June 24
Networking Event

NETWORKING FOR PROFITS!

(How to confidently create new relationships and multiply your revenue) * Have you ever attended a networking event and felt unprepared to connect with people successfully? * Do you have a foolproof follow-up system that maximizes the connections you make? * Are you getting tired of not converting your connections into customers and leaving money on the table? The Networking for Profits course is a comprehensive, step-by-step program that will train you to overcome your networking challenges, resulting in a…
June 26
Webinar

“The FAR 2.0 – Changes, Compliance & Guidance”

Join Chris Cook, Chief Compliance Officer at FARSITE, for an essential 30-minute session on managing compliance through the Revolutionary FAR Overhaul (RFO). With ongoing class deviations being issued across agencies and the 4-year sunset provision taking effect, this webinar provides critical guidance for navigating real-time regulatory transformation. WHAT YOU’LL LEARN: How the Revolutionary FAR Overhaul affects your current contracts and compliance obligations Understanding the 4-year sunset provision and its impact on contract clauses Managing ongoing class deviations across agencies (30-day…

Featured News

June 17, 2025

Global CX Leader Medallia, Inc., to Expand with New East Coast Headquarters in Fairfax County

Fairfax County, Virginia — Medallia, Inc., a global customer and employee experience management company, is investing $2 million to expand its operations in the Tysons area of Fairfax County. Medallia provides AI-powered software-as-a-service (SaaS) solutions to help organizations gather, analyze, and act on feedback from customers and employees in real time. Medallia will occupy 31,360 square feet at Tysons Tower, a 579,000-square-foot Class A office property, and the project will create 100 new jobs. “With its strategic location, highly skilled…
Read More
June 14, 2025

11 Fairfax-headquartered Companies make the Fortune 500 2025 list

Eleven companies. $339 billion in revenue. One powerful ecosystem. Fairfax County has once again cemented its position as the economic engine of the Commonwealth of Virginia, and a critical player in the national economy, with eleven Fairfax-based companies earning a place on the 2025 Fortune 500 list of the largest publicly traded corporations in the United States. These companies spanning finance, defense, hospitality, tech, and infrastructure collectively generated $339 billion in revenue in fiscal year 2024. That represents 42% of…
Read More
May 31, 2025

New Tools + Resources Launched to Help Displaced Federal Workers, Contractors

In response to the significant shifts in the federal employment landscape, local economic development organizations have joined forces through the Northern Virginia Economic Development Alliance (NOVA EDA) to launch “The Pivot” — a comprehensive initiative aimed at assisting federal employees, contractors, and other professionals facing career disruptions. What is The Pivot? Organized by the Northern Virginia Economic Development Alliance (NOVA EDA), The Pivot. combines practical guidance, entrepreneurial insight, career exploration, and access to local resources. The program empowers participants to redefine…
Read More
See All News