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Marketing 101

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.

 

Fee: No Cost

Register Now

Event Date November, 11

Event Time 3:00am - 5:00am

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Stratos Solutions Inc. Expands Headquarters, Deepens Roots in Fairfax County

Fairfax County, Virginia — Stratos Solutions Inc., an employee-owned professional technical services company supporting the U.S. intelligence community, will invest $1.58 million to expand its headquarters operations into a newly-acquired 5,000-square-foot space at 14840 Conference Center Drive, Chantilly. The project will create 28 jobs. “Stratos Solutions Inc. is proud to deepen our roots in Fairfax County, where we founded our headquarters and have maintained our headquarters for over 20 years,” said Kevin Pratt, Chief Executive Officer of Stratos Solutions Inc.…
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22nd Century Technologies, Inc., Invests $1 Million Creating 880 Jobs in Fairfax County Headquarters Expansion

Fairfax County, Virginia — 22nd Century Technologies, Inc., one of the fastest growing IT service integrator and workforce solutions companies in the United States, will invest $1 million to expand its headquarters in Fairfax County, creating 880 new jobs. Fairfax County and Virginia successfully competed for this investment with localities in Texas, Florida, and West Virginia. “Virginia has been a game changer for us. Since moving our operational headquarters here in 2008, we’ve grown from a $6 million business to…
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June 17, 2025

Global CX Leader Medallia, Inc., to Expand with New East Coast Headquarters in Fairfax County

Fairfax County, Virginia — Medallia, Inc., a global customer and employee experience management company, is investing $2 million to expand its operations in the Tysons area of Fairfax County. Medallia provides AI-powered software-as-a-service (SaaS) solutions to help organizations gather, analyze, and act on feedback from customers and employees in real time. Medallia will occupy 31,360 square feet at Tysons Tower, a 579,000-square-foot Class A office property, and the project will create 100 new jobs. “With its strategic location, highly skilled…
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