Events

Marketing 101

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.

 

Fee: No Cost

Register Now

Event Date November, 11

Event Time 3:00am - 5:00am

Share With Friends

Other Events You May Like

July 27
Webinar

Impacto Business Program

The program covers strategic planning, financial management, marketing, sales, operations efficiency, and more. Over the course of 6 weeks, participants will engage in a comprehensive online curriculum featuring a weekly live speaker series led by industry-leading business experts. These interactive sessions will cover diverse business topics providing outcomes aiming to equip participants with a well-rounded set of skills and knowledge essential for entrepreneurial success. All committed participants will be awarded certificates of program completion solidifying their commitment to business success.
August 3
Webinar

Impacto Business Program

The program covers strategic planning, financial management, marketing, sales, operations efficiency, and more. Over the course of 6 weeks, participants will engage in a comprehensive online curriculum featuring a weekly live speaker series led by industry-leading business experts. These interactive sessions will cover diverse business topics providing outcomes aiming to equip participants with a well-rounded set of skills and knowledge essential for entrepreneurial success. All committed participants will be awarded certificates of program completion solidifying their commitment to business success.
August 10
Webinar

Impacto Business Program

The program covers strategic planning, financial management, marketing, sales, operations efficiency, and more. Over the course of 6 weeks, participants will engage in a comprehensive online curriculum featuring a weekly live speaker series led by industry-leading business experts. These interactive sessions will cover diverse business topics providing outcomes aiming to equip participants with a well-rounded set of skills and knowledge essential for entrepreneurial success. All committed participants will be awarded certificates of program completion solidifying their commitment to business success.

Featured News

July 11, 2026

Virginia Climbs to #3 in CNBC’s Top States for Business

Virginia climbed to the No. 3 spot overall in CNBC’s 2026 America’s Top States for Business rankings, reinforcing the Commonwealth’s position as one of the nation’s premier destinations for business investment and long-term growth. The annual rankings recognize states that excel in the factors companies value most, including infrastructure, workforce, business competitiveness and quality of life. Virginia’s No. 3 finish continues a remarkable track record of competitiveness. Since CNBC launched its Top States for Business rankings in 2007, the Commonwealth has earned a Top 5…
Read More
July 1, 2026

Fairfax Companies Help Virginia Earn Golden Shovel Award; 17 Employers Honored for Commuter Excellence

Area Development Recognizes Two Fairfax NOVA Companies for Gold Shovel Award From life sciences to national security, Virginia’s diverse economy is cultivating a winning formula for economic growth and earning national recognition. The Commonwealth has been named a 2026 Gold Shovel Award recipient by Area Development, recognizing the nation’s top-performing states for attracting transformative investment, creating high-quality jobs, and building long-term economic competitiveness. Virginia stood out for its ability to secure major wins across a wide range of industries, including semiconductors,…
Read More
June 16, 2026

FAIRFAX COUNTY ECONOMIC DEVELOPMENT AUTHORITY ANNOUNCES GEORGE D. THOMAS AS NEXT PRESIDENT AND CEO

FAIRFAX COUNTY, VA — The Fairfax County Economic Development Authority (FCEDA) Commission today announced the appointment of George D. Thomas as its next President and Chief Executive Officer, opening a new chapter of growth, innovation, and global competitiveness for one of the nation’s most dynamic economies. A globally recognized economic development executive, technology strategist, and coalition builder, Thomas brings more than 25 years of leadership experience across economic development, technology, infrastructure, investment attraction, workforce development, and public-private partnerships. His appointment…
Read More
See All News