Resonate

What does your company/organization do?

Resonate is the only company to empower brand, political and cause marketers to identify and engage with audiences based on the reasons behind people’s actions. Combining the latest big-data technologies with proven research and analytic techniques, Resonate powers motivation-based targeting and analytics across all digital media channels.

When was it established?

2008.

What is the origin of your company/organization name?

We believe that once marketers and advertisers understand why people act, they can create meaningful messages that “resonate” better with consumers and encourage them to take action. It is key for brands, campaigns and causes to communicate in a way that truly resonates with their audience.

Who owns your company/organization?

Resonate was founded by Sara Fagen, John Brady, Andy Hunn (current COO) and Bryan Gernert (current CEO). Sara and John are on the board. As of 2014 the company has received $29 million in venture capital funding from Revolution Growth Partners, Greycroft Partners, LLC and iNovia Capital.

What is the main business focus of your Fairfax County office?

Resonate’s headquarters are in Reston, Va.

Who are your primary customers?

Our primary customers are media buying agencies working for brand campaigns and causes.  

What sets you apart from your competitors?

Resonate is the only company that puts people at the center of data-driven marketing to deliver better results to marketers.

By combining anonymous online behavioral data with hundreds of thousands of in-depth consumer interviews, we are able to build machine learning models that result in granular, actionable consumer profiles and associated insights. As a result, brands, causes and candidates can connect with complex human beings rather than flat demographics or generic behavioral segments. Bottom line: Resonate delivers a better result by telling marketers what motivates the decisions that people make and then lets the marketers act on those insights.

What are the advantages of a Fairfax County location for your business/organization?

The three main advantages of a Fairfax County location are relatively inexpensive office space, proximity to our local advocacy and political customers and a well-educated population, which allows us to attract the necessary talent.

What direction do you see your company/organization heading in the next five years?

We will continue to expand in markets such as healthcare, financial services and the automotive industry, as well as political advocacy. Any agency or marketer that wants to communicate more effectively to their audiences will look to Resonate for superior targeting that goes beyond basic demographic information.

Where is your company/organization located (address, phone number, Web site)?

11720 Plaza America Drive
3rd Floor
Reston, Va. 20190
571.266.3200
www.resonateinsights.com
Offices in Chicago, Los Angeles, New York, and Washington, D.C.