Advertising Campaign

The FCEDA promotes Fairfax County through an extensive national advertising campaign that includes sponsorship on National Public Radio, ads on mobile devices, Google, online social media outlets like LinkedIn and print advertising in both business and mainstream publications. Our print advertisements promote the county's excellent school system, educated workforce quality of life and tech-savy business community. Our advertising in other media outlets spotlight Fairfax County as a premier location for businesses looking to start, expand or relocate here. Fairfax County has conducted advertising campaigns for more than 25 years. See a brief history of how the county has been promoted.

Advertisements

 

The Power of Ideas

The "The Power of Ideas," campaign highlights Fairfax County's innovative companies and the educated, highly skilled people who work in them. The series consists of three print ads and has appeared in national magazines and regional newspapers. The Richmond, Virginia, marketing communications firm of Siddall created the ads. (Click on the thumbnail picture to enlarge.)

This campaign received the 2008 Excellence in Economic Development Award from the International Economic Development Council (IEDC), the largest professional association of economic development practitioners in the world.

arrowRead the Press Release here.

The Power of ideas house ad

 

House ad

The Power of ideas house ad

The power of ideas office ad

The power of ideas cafe ad

 

Your Life. Balanced.

In these retention advertisements we focus on Fairfax County's quality of life with the tag line: Your Life. Balanced. The Richmond, Virginia, marketing communications firm of Siddall created the ads. (Click on the thumbnail picture to enlarge.)

Your life balanced husband and wife ad

Your life balanced mother and daughter ad

Your life balanced father and son ad

2010 Advertising

As part of its advertising campaign, the FCEDA has produced a series of White Papers on business topics.

Radio sponsorships, print and Internet advertisements for the Fairfax County EDA will appear in the following outlets during 2010:

Internet

Internet advertising includes advertorial pieces in Potomac Tech Wire (Washington, DC), New England Tech Wire (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont) and Bay Area Tech Wire (Silicon Valley and San Francisco).

The FCEDA will run ads throughout 2010 using a Google paid search campaign and will place ads on LinkedIn, Loopnet.com, Real Esate Bisnow (Washington, DC) and MNI Online.  November through June 2010, the FCEDA will run a series of innovative banner ads on the 50 local National Public Radio mobile sites and the NPR.org mobile site. Banner ads will also run (with audio placement) throughout NPR's iPhone application.

Radio

FCEDA advertising runs throughout 2010 on National Public Radio's "All Things Considered," "Morning Edition" and NPR Worldwide.

Miscellaneous

FCEDA print advertising will include display ads in the Fairfax Symphony Orchestra program books, Wolf Trap National Park for the Performing Arts "Center Lines" (program book), Playbill (DC, San Diego and Boston), the program books of both the London Philharmonic and London Symphony Orchestras, and in directories published by local chambers of commerce.